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How many platforms are you currently selling products on? One? Three? 10? Is one of those a Facebook Store page? Information technology should exist. Here'southward why selling on Facebook makes a lot of sense:

📢 "You need to learn how to sell on Facebook!" All businesses, large and modest, hear these words without getting much advice on how to really exercise it successfully. Well, the fact of the matter is that if y'all have an online shop, yous should also consider selling on other places like Amazon, Facebook, and even Etsy. This will assist you expand your accomplish and find more customers – since people are more than likely to spend time on those other platforms than on your website.

👉 In this guide, nosotros focus on a Facebook store specifically. Hither's how to create a Facebook Shop page in an afternoon and get on your journeying to selling on Facebook!

We're going to cover all the steps in the process, from blank sail to a working Facebook store page. Simply commencement:

Why and how to sell on Facebook

In a world filled with multi-platform companies, information technology'southward hard to go along up with contest if you don't aggrandize to where your customers hang out the most. And information technology just so happens that Facebook is one of the spots online where people spend the majority of their fourth dimension. This is the unmarried reason why selling on Facebook is such a expert idea!

In fact, Facebook users spend an average of forty+ minutes per 24-hour interval on the popular social network. And a good chunk of that time goes towards Facebook shopping.

That'due south quite a fleck of time because this happens on a daily basis! Not to mention, many of us can call up of our personal experiences of spending way as well much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it's time to take advantage of Facebook as a selling platform! Facebook might not give you as many ecommerce features as, say, Shopify or BigCommerce, but you lot do go all which is truly essential for you to start selling your products.

What'due south great about a Facebook Shop page is that you don't fifty-fifty need to have any preexisting online store and can run your entire operation via Facebook if you lot want to. But the benefits don't end at that place. With a Facebook Shop page yous can:

• add an unlimited number of products,
• organize your products into collections and categories,
• communicate with your customers through the page straight,
• come across stats on your sales, visits, and more than,
• get your products appearing in Facebook Market, giving y'all admission to a much larger base of potential customers.

Just the last matter from this list is a good enough reason to look into this whole Facebook Shop page on its ain!

How exercise I set upwards a Facebook Store using Facebook?

Follow these steps  for setting up a Facebook store:

Footstep ane: Go to your Facebook Page and configure the Store page.

Stride 2: Set upwardly your store details.

Step 3: Configure your payments.

Step 4: Add a products to your Facebook store.

Step 5: Managing your orders.

Step 6: You're done!

Okay, with all the "whys" out of the way, here'southward how to ready your Facebook Shop folio:

What do you need to build a Facebook Shop page?

💡 If you aren't already enlightened, allow me assure you that everyone tin can create a Facebook Shop folio and outset selling on Facebook to their followers basically immediately.

Here'south what you need earlier you lot can brainstorm:

• A Facebook account
• A Facebook concern page

Getting the two crossed off the list shouldn't be too difficult. You likely already accept a business page on Facebook so nosotros'll skip this part and instead get directly downward to the meat and potatoes:

Apart from the two requirements in a higher place, your Facebook folio must likewise adhere to the following:

• Sell concrete items – this means there's no way to sell digital or downloadable products from your Facebook Shop page
• Agree with Facebook's Merchant Terms
• Link to a valid bank business relationship *
• Have a tax identification number *

* This is simply valid for US-based stores. The exact tax identification number will vary depending on where your business is based.

If y'all're positive the above won't be a problem in your case, you can keep to set up your Facebook store:

In a hurry? Watch this video on how to brand a Facebook Shop page instead of reading

Step i: Go to your Facebook Page and configure the Store page

The first step is to navigate to your Facebook business folio. You need to be logged into the business organisation page and have admin privileges.

By default, many Facebook business organisation pages already have the Shop page shown when you're logged in. Your customers don't see it, but yous do.

In order to become started, locate that Shop tab on the left and click on it.

Having trouble locating the Shop tab?

If you do not see the tab, it means that you don't take the right page template activated. To fix up a Facebook shop, you need a template aptly named "Shopping."

To change your template, become to Settings → Templates and Tabs.

Find the Electric current Template area and click on the Edit push.

From at that place, you can apply the Shopping template. Some of the others accept the Shop tab as well, but the Shopping template should piece of work nicely for most stores.

After you lot become that Shop tab on your page, click on information technology.

Step 2: Set up your shop details

Read this for The states-based stores 🇺🇸

Selecting the Shop tab reveals a pop-up explaining the setup you're well-nigh to walk through. Experience complimentary to read information technology and so click on the Get Started push.

Another popular-up comes upwards asking about your business organisation details. Start by punching in your business type and address. Then, click on Next.

The step after that asks for united states in which y'all practice business and your tax registration number. You tin skip this step for now, but at some signal, you'll demand to give Facebook this information.

The next footstep is where yous can indicate the type of products you lot intend to exist selling on Facebook.

Nosotros're not washed with taxes simply yet! In the adjacent step, Facebook asks about the type of your business and information of your business representative – this is most likely going to be your own info, unless you want to designate someone else.

With that washed, you have the difficult stuff behind y'all, and you can now finalize the setup of your store on Facebook.

The last things to clarify are your shipping options, return policy and client service e-mail. Simply pick from the list of bachelor shipping options and fix your details for each.

Every bit per Facebook's rules, you must send the package within three business days after receiving the order. The customer must receive the packet no more than than x days after they lodge – that'south ane of the factors that make Facebook shopping attractive to people. You also must apply shipping services that offer features like tracking and commitment confirmation. One more than important particular is that the client tin cancel their order within 30 minutes of buy if you haven't marked information technology as shipped yet.

Furthermore, Facebook doesn't let you lot send internationally or sell to countries other than your own – the land that the shop has been set in. In most of the cases, if a person from another state enters your store page, they'll see a bare page, similar this one:

One final step before completing the setup that you might take to become through is like-minded to the Merchant Terms and Policies (depends on your account setup and location).

Read this for stores non based in the United states of america ⛔🇺🇸

Clicking on the Shop tab from the sidebar will first testify you a Merchant Terms agreement box. In order to keep, you demand to cheque the box next to "I concur to the Merchant Terms and Policies" and click on Keep.

Next, you accept to cull the actual method in which the orders are going to be handled.

⚠️ Important; depending on your country, you might not even see the following console, but go redirected straight to the shop page creation screen instead.

• (a) Message to Purchase is the most straightforward style to handle orders. In this model, as the label says, whenever someone wants to purchase a product, you lot'll get a message (inside Facebook Messenger), and then information technology's on you to communicate with the customer, concur on all the details, and ultimately make their Facebook shopping feel positive.
• (b) Cheque Out on Another Website is arguably a more convenient arroyo where everything is taken care by an outside ecommerce setup/store.

So, which to choose?

Well, the reward of option (a) is that you don't actually demand to accept an online shop at all to be able to go orders via Facebook. Literally every step of the process can be handled through Facebook Messenger where yous and the client hold on how to handle the club, the payment method and then on.

The downside is that dealing with all the letters is a lot of manual work and it's easier to overlook a new social club coming in. Additionally, y'all don't get the benefit of having the bulk of the technical heavy lifting handled by an ecommerce tool similar Shopify.

The reward of selection (b) is that you can have the customer choice the product they want on Facebook and then be redirected direct to your shopping cart software to finalize the purchase (granted, this is not 100% Facebook shopping, but more most driving people to your external online store).

The obvious disadvantage is that you need to own an ecommerce shop. Luckily, getting i isn't that difficult. Nosotros encompass the topic in this guide.

The brusk answer is this:

• If you already accept an online store running on Shopify, BigCommerce, WooCommerce, or any other ecommerce platform, then go for option (b).
• If you don't have whatever ecommerce shop set up and y'all don't want to do this now, go for option (a).

For the purpose of this demo, I'thou selecting (b).

💡 Annotation; if you get with selection (a) – "message to club" – your setup is going to be more often than not the same, with only minor differences, and so feel gratis to follow this guide equally well.

The next footstep is selecting your currency. Nothing too hard here:

With that done, you will be taken to your new Shop page where you lot can add your products and gear up everything up.

Pace 3: Configure your payments

Depending on your country of operation, the Facebook store module will present you with a different set of options here. For The states-based businesses, the most mutual setup involves linking a bank account and having the funds (from your orders) deposited at that place.

In other cases – for other locations internationally – Facebook might permit y'all set up payments via PayPal or Stripe.

The integration procedure itself is unproblematic, but information technology changes from time to fourth dimension due to the updates with PayPal and Stripe themselves.

The practiced news is that you will be taken by the hand past the Facebook store interface along the mode through the setup.

⚠️ "I don't run across this section!"

Yep, in some instances, you might not come across this section of the setup at all – it's what happens if you're an EU-based user, for example. In that case, y'all can skip to the next step past clicking here.

👉 What follows is the bank account setup for users in the Usa. 🇺🇸

At this indicate, you should see a module that asks you to set up your payments to publish your store. Click on the Set Upwards Payments button to proceed.

The first pop-up asks for your tax details. This is required, and information technology can't be edited later. And so, make sure you accept the authentic information for your business organization name, employer identification number, and your legal name. Click on the Relieve button.

The last step is to link your bank for payment. Blazon in your banking company routing and business relationship numbers, along with the proper noun on the account. Click on the Save button.

Step 4: Add together a production to your Facebook shop

This is what your new Shop folio looks like when y'all commencement create information technology:

As you can encounter, Facebook encourages you to add your first production. Yous tin can do that past clicking on the Add Product button. In one case y'all do that, you'll see the post-obit course, but it will differ based on your country:

For US-based shops 🇺🇸

The course looks fairly straightforward and features all the details you'd wait.

• Product photos or videos. Calculation at least one picture of your product is a must. It's a lot better to add multiple images. Besides, if it'due south relevant considering the blazon of products you're selling on Facebook, you tin can add a video equally well. Click on Add Photos to insert product images. This works just like whatever other uploading interface where you can grab an image from your computer and upload it to the Facebook shop.
• Proper name and Description are pretty self-explanatory. Once once again, this all depends on the type of products you're selling, so feel gratuitous to get creative and talk most what makes the product special. You can besides just copy the product description you lot utilize in your ecommerce shop.
• Price. No product listing tin live without this crucial detail.
• Inventory. Tracking your inventory helps you get a grasp on the book of sales you're having and brand sure that everything is by the book.
• Shipping Options. Select from the ready of aircraft options you've configured during setup and fill up out the details for this specific product.
• Share this product on your Page. You might want to tick this box in gild to accept the production shared on your page as shortly as you corroborate it.
• Visibility. Set up this to "Public."

Click on Save to finalize the process.

For international shops ⛔🇺🇸

The class features all the needed details that are required to depict your product in full.

• Product photos or videos. Adding at least one picture of your product is a must. Information technology's a lot improve to add together multiple images. Also, if it'due south relevant considering the type of products you're selling on Facebook, you can add together a video every bit well. Click on Add Photos to insert production images. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook store.
• Name and Description are pretty self-explanatory. In one case once again, this all depends on the type of products you're selling, so feel free to become creative and talk most what makes the product special. You tin also simply copy the product description y'all use in your ecommerce shop.
• Price. No production listing can live without this crucial item.
• Checkout URL. (You lot'll but come across this field if you chose to "cheque out on another website" during the initial setup of your Shop page.) This is the specific URL in your ecommerce shop where this production can exist purchased. No thing if you use Shopify, WooCommerce, or anything else, yous can get your product link just by navigating to the product via your web browser and and so copying the URL from the accost bar. Paste that URL back into the Checkout URL field.
• Share this product on your Page. You might want to tick this box in guild to have the production shared on your page as presently as you approve it.
• Visibility. Set this to "Public."

Click on Save to finalize the process.

With that done, you'll run into your product live on your Shop page.

When a customer clicks on information technology, they'll see a more detailed view, along with a button letting them "Check Out on Website" – this leads them to the production folio in your ecommerce store.

You lot can add more products to your shop at any time via the Add Production push.

Or, if it makes sense in your example, you can as well create production collections.

Managing your products

Once you lot've uploaded a certain number of products, you'll meet each of them placed on a listing inside your shop management console. To become to information technology, simply click on the Publishing Tools link in the top bar:

When there, from the sidebar, click on Products. You'll meet a screen similar this:

From here, y'all can edit each of your products as well every bit add new ones.

Step five: Managing your orders

⚠️ Order direction isn't a feature that's rolled out for Facebook stores worldwide. It's by and large available in the US and a couple of other places.

How to discover out if you have this feature?

Uncomplicated, go to your Publishing Tools from the principal card:

Look for the Pending Orders link in the sidebar. If it'southward at that place, you accept order management!

Once you click on that link, you'll be able to take care of your orders, check the details of each one, see the buyer's info, communicate with them, and somewhen fulfill the guild. Additionally, Facebook will send yous a notification whenever an order comes through.

Only to remind y'all, per Facebook'south rules, you must transport each social club inside three business days after receiving the society. Once the club has been shipped, click on the Mark as Shipped button to finalize everything.

Alternative setup: How to sell on Facebook via your existing ecommerce shop

The scenarios presented in this guide and so far have all been pretty "manual" in nature, for the lack of a better word. What I mean is that setting up your Facebook store was all on you. But that doesn't have to be the example.

Some of the mod ecommerce solutions actually have great integration with Facebook and volition fix a Shop page for you automatically, while also linking your external ecommerce shop and the Facebook Shop page together.

That means that you lot'll be able to have care of your orders and products in a single place and have everything synchronized with Facebook seamlessly.

We'll show you two ways of doing that – using the nigh popular ecommerce solutions in the market place: Shopify and BigCommerce.

How to sell on Facebook via Shopify

Shopify is a great ecommerce solution by itself. We've been talking nigh it a lot here on the site and recommending it to practically anyone who'due south looking for an easy mode to offset an online store.

I of Shopify'southward many advantages is that information technology besides lets you establish your store on Facebook without having to bargain with much of the technical hurdles.

All you lot demand to do is get to your Shopify console and add an app chosen Facebook Aqueduct to your setup.

Once you install the app, what happens is that Shopify takes all your products and exports them to your Facebook Shop page. Everything gets synchronized so that you can keep managing your store on Shopify and have all the changes be sucked into your Facebook Shop page.

If that'south not skillful enough, Shopify even gives you tools to sell via Facebook Messenger.

👉 Click here to become to Shopify and begin.

💡 Continue in mind, though, that Shopify doesn't give you whatsoever clever back door into Facebook'south interface for setting upwards the Shop page. The same Facebook's regional rules and limitations still apply. For example, if Facebook doesn't allow treatment orders via the Facebook interface in your country then Shopify won't have the ability to help you with that either. Same goes for whatsoever other limitations.

How to sell on Facebook via BigCommerce

BigCommerce is the chief competitor to Shopify and – in many ways – a nifty alternative offering roughly the same scope of features, only in a unlike package. Chances are you're going to notice the solution plumbing fixtures you perfectly with either Shopify or BigCommerce.

On the Facebook Shop folio front, BigCommerce lets you do pretty much the same thing as does Shopify – which is connect your online store seamlessly and take all your products bachelor on Facebook.

Setup-wise, getting things running with BigCommerce is very similar to how it's washed with Shopify also – just install a Facebook shop addition and yous're skillful to get.

BigCommerce also has a very proficient module for Facebook Ads, which gives you lot some other interesting way of putting your products in forepart of people.

👉 Click here to go to BigCommerce and begin.

💡 Keep in mind, again, that BigCommerce doesn't give you any clever back door into Facebook's interface for setting up the Shop page. The same Facebook's regional rules and limitations still utilise. For instance, if Facebook doesn't let handling orders via the Facebook interface in your country then BigCommerce won't have the ability to help you with that either. Same goes for any other limitations. Here's what BigCommerce says about this in their docs.

FAQs: On creating a Facebook Store page

We've received a wide range of questions from readers in the comments section. We want to outline the most popular ones here so that people accept a quick reference to the most pressing of problems.

"What are the image requirements for product photos on a Facebook Shop folio?"

Your all-time bet is to check out Facebook's guidelines for list products – since the requirements change on occasion.

There are besides several things to worry near such equally the dimensions, image formatting, and backdrops. For case, at the time of this commodity, Facebook recommends having epitome resolutions at 1024 x 1024 or higher, along with white backdrops and square images.

"Why my customers can't purchase multiple products in one shopping cart?"

This all depends on your own website and payment processor. Facebook doesn't offer its native shopping cart in some regions, so transactions are redirected to your own shopping cart and payment processor. That said, Facebook is rolling out these features to new countries as nosotros speak.

"What products I can't sell on a Facebook Store page?"

Facebook has a list of prohibited items. Some of the unapproved products include prescription drugs, weapons, animals, alcohol, and anything that promotes discrimination.

Also, you tin simply sell physical products. That ways no downloads, or any other type of digital products.

"Why some people can't see my Facebook shop?"

There are 2 likely reasons why this happens:

1. Your store is not available in countries other than your own.
2. The privacy settings of your whole page might be ready incorrectly. An like shooting fish in a barrel mistake to brand. Go to the Settings of your page and make sure that the Page Visibility parameter is set to Page published. Like so:

"Do I accept to add together my products manually?"

That depends on a couple of factors. Here's the gist of information technology:

• If y'all've ready up your Shop page via an external ecommerce tool similar Shopify or BigCommerce then everything should be synchronized automatically. This means that Facebook has information on how to link your shop and sync all of the products with the Facebook Shop page.
• If you've ready your Shop page manually then yes, you lot do take to continue calculation your products manually. Aforementioned goes for updating whatever details about them (price, availability, descriptions, etc.).

Over to you

That's it! You've just learned how to sell on Facebook and hopefully created your ain Facebook Shop page by at present. Unfortunately, things tend to change oft with Facebook, so if you ever need help with how to perform some specific operation on your Shop page, you should find the guidance you need on this official page from Facebook Help Center.

If you have whatever questions about building a Facebook Shop page, get out a comment in the section below. If you've successfully established your Facebook store, feel free to exit a link for others to visit and cheque out the techniques you've used to make your page unique.

🤔 Just starting your adventure with online stores and ecommerce? Check out our in-depth guide on how to start an online store from scratch. Nosotros go through the procedure step-past-stride and non omit any crucial details that might be a roadblock to you.

Source: https://ecommerce-platforms.com/ecommerce-selling-advice/how-to-create-a-facebook-shop-page

Posted by: wilsonlaze1943.blogspot.com

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